Trivia Challenge
We invited players to test their knowledge of Disneyland’s 70-year history through interactive trivia booths integrated directly into the gameplay flow. Correct answers unlocked immediate in-game rewards, providing players with tangible value and turning the park’s history into a source of competitive advantage and engagement. By testing their knowledge, we were able to not only engage the players, but teach them about the brand in a fun and interactive way.
Treasure Hunt
We transformed standard map exploration into a journey of discovery. Using a custom-branded UI, we guided players through a series of “magical” checkpoints across the map increasing time spent with the brand as they went from place to place. The hunt culminated in a major reveal: a celebratory tribute to the 70th Anniversary that offered players unique bragging rights and personalized rewards. By embedding the brand into the core loop of discovery, we created a memorable NPX (Native Playable Experience) that felt like a natural extension of the game world.
