PowerUP NPX by Meta4 Games has been named the winner of the 2026 Adweek Tech Stack Award in the Gaming Product/Platform category, recognizing our platform for redefining how brands engage audiences inside games through native, playable experiences.
This is a particularly meaningful win because the Tech Stack Awards recognize the technology actually powering modern marketing; not just a clever campaign or a paid-for industry accolade. For a platform built to create an entirely new category of brand engagement inside Fortnite, Roblox, and other gaming ecosystems, being selected by Adweek is significant validation of both the technology and the market opportunity behind it.
We are incredibly honored by this recognition because it validates something our team has believed from day one: gaming shouldn’t simply be another place to advertise, it should be a place where brands become part of the gameplay itself.
What Are the Adweek Tech Stack Awards?
Now in their second year, the Adweek Tech Stack Awards recognize the industry’s leading advertising and marketing technology platforms, honoring the products that help advertisers reach audiences more effectively and the technologies transforming how businesses operate. The 2026 program spans 25 categories, from Agentic AI and Commerce to Creative Technology, celebrating the companies shaping the future of the industry.
Receiving the Gaming Product/Platform award recognizes PowerUP NPX’s innovative approach to native in-game brand integration and reflects the growing importance of gameplay-first marketing solutions.
The Problem We Set Out to Solve
Gaming has become one of the world’s largest entertainment channels, yet many advertising formats were originally designed for websites, video and social media, not gameplay. As a result, brands often struggle to create meaningful engagement inside games, relying on interruptive formats that rarely become part of the player experience.
Traditional digital advertising measures impressions. Gaming has the potential to deliver something far more valuable: active participation.
PowerUP NPX was built to bridge that gap.
What Makes PowerUP NPX Different
PowerUP NPX is a Native Playable Experience (NPX) platform.
Rather than placing advertising around games, we transform brand stories into gameplay mechanics, where participation replaces interruption and the brand becomes part of the experience.
Our platform is built around three core capabilities:
Together, these capabilities allow brands to reach massive gaming audiences while delivering measurable engagement through gameplay, not passive exposure.
We Are Just Getting Started
Across campaigns to date, PowerUP NPX has delivered more than 1.2 billion impressions, 151 million gameplay interactions and 11 million hours of player engagement, with players spending an average of 20 minutes actively participating with branded experiences.
Rather than measuring success by views alone, PowerUP measures what matters most: guaranteed interactions, meaningful participation and time spent engaging with brands inside gameplay.
Recognition as the 2026 Adweek Tech Stack Award winner for Gaming Product/Platform reinforces what we’ve seen across campaigns spanning consumer packaged goods, entertainment and nonprofit organizations alike: when brand experiences become gameplay, gaming evolves from an experimental marketing channel into a repeatable, measurable media platform.
Looking Ahead
As brands continue shifting toward more interactive forms of media, we believe gameplay will become one of the defining channels for customer engagement. This recognition from Adweek reinforces our mission to help brands move beyond advertising and become part of the experiences people actively choose to spend time with.
We are incredibly grateful to our brand partners, our UEFN developer network, and every member of the PowerUP team whose creativity, innovation and passion made this achievement possible.
This award isn’t the finish line; it’s another milestone as we continue building the future of playable media.
