At PowerUP, every activation starts with a spark. A brand brief that becomes a dynamic, playable experience inside the world’s most popular UGC games. By collaborating with top creators, we design seamless integrations that meet players where they already are; delivering impact that lasts and guaranteed results.
We begin with your brand goals, working closely with you to align on vision and strategy. This collaborative kickoff fuels the creative direction that shapes the entire activation.
Our experts craft bold, immersive player journeys inside Fortnite and Roblox. Partnering with leading UGC creators, we design assets, game flows, and mechanics that seamlessly integrate your brand into gameplay.
From launch to live play, we manage the activation end-to-end. Monitoring performance, optimizing in real time, and providing clear insights. The result: branded experiences that resonate with players and prove measurable success.
ESPN brought the energy of the gridiron into Fortnite, transforming America’s game into a playable story that millions of players lived and celebrated.
ESPN brought the intensity of the court into Fortnite, turning basketball into a fast-paced, playable story that players could live and share together.
We know how to create activations that raise awareness for major causes—advocating in the right form, through the digital social spaces where younger generations spend their time. Join #TeamWater along with @MrBeast, @MarkRober and many more creators from around the world and help change lives. Visit www.teamWater.org to get involved.
